The DIY Authentici-Tee

We’re a sustainable, genderless clothing brand that celebrates collective values, ancestries and cultures, while simultaneously celebrating our unique, individual selves - both holding enormous importance in our lives.

In that sense, bubuleh is about escape and belonging all at once. We’re the halfway point between that feeling of warmth and security that comes with being around close friends and family in your comfort zone, and that risk and excitement that comes when you step out of that comfort zone. 

We strive to create plotz-worthy fashion by putting older practices, ideas and aesthetics into conversation with newer ones. Though we derive our inspiration from Jewish heritage, culture, and Yiddish, we intentionally craft our clothing for everyone to wear.