Join the Mishpacha (Family)

Plotz-worthy fashion for those that are unapologetically proud of who they are and where they come from. Our clothing is handmade with love and just a little anxiety.
Shop Now

Join the Mishpacha (Family)

Plotz-worthy fashion for those that are unapologetically proud of who they are and where they come from. Our clothing is handmade with love and just a little anxiety.
Shop Now

Roughly translated from Yiddish, bubuleh is a term of endearment meaning sweetheart. It's a word full of warmth - characterizing those nostalgic moments that have given our lives the most meaning and joy - and so much more.

Read the full spiel about our mission, the generations that inspire us, and how we aim to celebrate them.

XOXO,

Jordan

All Products Are Unisex

Though we recommend that women order one size down for a tighter fit.

More products coming soon.

Signature Keppie Cap
Signature Keppie Cap
4 images showing the blanche white and snow gray keppie cap's back - with hearts on the velcro straps - and from the inside with red and gray colored linings and a full pattern on the bottom rim.
bubuleh designer and founder Jordan Star wears the snow gray keppie cap.
The blanche white keppie cap on a blonde Jewish model, shot from the back, with a retro pink and green couch in the background.
4 images showing the blanche white and snow gray keppie cap's back - with hearts on the velcro straps - and from the inside with red and gray colored linings and a full pattern on the bottom rim.
bubuleh designer and founder Jordan Star wears the snow gray keppie cap.
The blanche white keppie cap on a blonde Jewish model, shot from the back, with a retro pink and green couch in the background.

Signature Keppie Cap

$49.00
Winter Gray

We Are Who came before us

This custom print features unique, interwoven faces in celebration of our families and histories.

Shop Generations
5'0 model Sammy poses in the bubuleh daisy tee and a vintage pair of light jeans, on an empty street in Boston.
5'0 model Sammy poses in the bubuleh daisy tee and a vintage pair of light jeans, on an empty street in Boston.
Two product images of the bubuleh daisy tee, front and back, against a white background.
5'0 model Sammy poses in the bubuleh daisy tee and a vintage pair of light jeans, on an empty street in Boston.
5'0 model Sammy poses in the bubuleh daisy tee and a vintage pair of light jeans, on an empty street in Boston.
Two product images of the bubuleh daisy tee, front and back, against a white background.

The Daisy Tee

$59.00
  • XS
  • S
  • M
  • L
  • XL
  • 2XL
BBLH Softshell Jersey Sweater
BBLH Softshell Jersey Sweater
Two photos of a model in the BBLH softshell sweater in cotton looking at her toes while walking on the sidewalk and street, while smiling.
BBLH Softshell Jersey Sweater
BBLH Softshell Jersey Sweater
Two photos of a model in the BBLH softshell sweater in cotton looking at her toes while walking on the sidewalk and street, while smiling.

BBLH Softshell Jersey Sweater

$129.00
  • XS
  • S
  • M
  • L
  • XL
  • 2XL
  • 3XL
  • 4XL
Spanish Beige
BH Relaxed Tee
BH Relaxed Tee
BH Relaxed Tee

BH Relaxed Tee

$59.00
  • XS
  • S
  • M
  • L
  • XL
  • 2XL
  • 3XL
  • 4XL
Snow Gray

DRIVEN BY SUSTAINABILITY

This planet's great, so let's try to keep it, no?

Social responsibility is central to who we are as a Jewish and LGBTQ-owned clothing brand. That's why we produce our clothing by hand in London, using cutting-edge practices with guaranteed fair wages and safe working conditions. We plan to go even further as we continue to grow.

Learn more