Share the #bubuLove This Holiday Season!

Share the #bubuLove This Holiday Season!
Gender-NeutralEthically MadeBubbe-Approved

Welcome to the bubuleh Mishpacha!

Often used by grandparents and older folks, bubuleh is a Yiddish term of endearment. It’s a word full of warmth, characterizing those nostalgic moments that have given our lives the most meaning and joy. It's a space between who we are, who came before us, and who we choose to be. It’s escape and belonging.

 By pulling inspiration from older generations and the Jewish Diaspora, we create eco-friendly, genderless clothing that embodies this word and what it represents.

Driven by community

Proudly Jewish & LGBTQ-Owned

Kyra N.Newton, MA

“I love everything about the clothes I have from bubuleh - the high quality, the yiddish that reminds me of my dad, the friendly conversations they invite. And everyone to whom I’ve given t-shirts as gifts has loved them!”

Grace F.Chicago, IL

My favorite part is how good I feel wearing something I know was produced ethically & proudly supports people I care about..."

Debbie F.New York, NY

“Customer service is just beyond sublime. They really go out of their way to make something great. Can’t wait to shop more!”

Harvey S.Columbus, OH

“bubuleh is the real thing.”

Kendall H.Valley View, TX

 “I'm in love with my hoodie and with bubuleh. Super soft, high-quality fabric and incredible customer service. You all rock! <3"

As Seen In...

Variety, Hey Alma, Queerty, The Washington Post, Kveller, and More..

Always Sweatshop-Free, Cruelty-Free, Eco-Friendly, & More