Often used by grandparents and older folks, bubuleh is a Yiddish term of endearment. It’s a word full of warmth, characterizing those nostalgic moments that have given our lives the most meaning and joy. It's a space between who we are, who came before us, and who we choose to be. It’s escape and belonging.

 By pulling inspiration from older generations and the Jewish Diaspora, we create eco-friendly, genderless clothing that embodies this word and what it represents.

Please let us know if you have any questions as you peruse our store, and welcome to the bubuleh mishpacha (family)!

Clothes You Can Be Proud Of // Our clothing is always gender-neutral, cruelty-free, sweatshop-free, and ethically made using the highest-quality materials. Read More.

As Seen In // Variety, Hey Alma, The Jewish Journal, The Washington Post, Jewish Insider, Queerty, LGBTQ Nation, The Jerusalem Post, Kveller, Tablet, and more.