Join the Mishpacha (Family)

Roughly translated from Yiddish, bubuleh is a term of endearment meaning sweetheart. It's a word full of warmth - characterizing those nostalgic moments that have given our lives the most meaning and joy - and so much more.

We use this sentiment as inspiration to create plotz-worthy fashion for those that are unapologetically proud of who they are and where they come from.

All products are unisex, and there is much more coming soon!

Read the full spiel about our mission, the generations that inspire us, and how we aim to celebrate them.

XOXO,

Jordan
Founder, CEO

Limited Edition // The Kiss

A backside view of the Jewish bubuleh black kiss sweatshirt, which shows a vertically repeated photo of two lovers kissing in the 1960s.
A frontview of the black bubuleh the kiss sweatshirt, wrinkled, with the words"the kiss" embroidered on the front right pocket.
A closeup photo of two lovers kissing on the backside of the bubuleh black the kiss sweater, showing Abba and Betty.
A backside view of the Jewish bubuleh black kiss sweatshirt, which shows a vertically repeated photo of two lovers kissing in the 1960s.
A frontview of the black bubuleh the kiss sweatshirt, wrinkled, with the words"the kiss" embroidered on the front right pocket.
A closeup photo of two lovers kissing on the backside of the bubuleh black the kiss sweater, showing Abba and Betty.

Organic Cotton Kiss Sweatshirt

$98.00
A studio photo of the lavender bubuleh cotton pullover hanging from an invisible hanger, with the drawstrings crossed.
A studio photo of the heather gray bubuleh cotton pullover hanging from an invisible hanger, with the drawstrings crossed and the word bubuleh embroidered on the front.
A closeup shot of the heather gray bubuleh sweatshirt, showing its unique threading details on the hood and body.
A studio photo of the lavender bubuleh cotton pullover hanging from an invisible hanger, with the drawstrings crossed.
A studio photo of the heather gray bubuleh cotton pullover hanging from an invisible hanger, with the drawstrings crossed and the word bubuleh embroidered on the front.
A closeup shot of the heather gray bubuleh sweatshirt, showing its unique threading details on the hood and body.

Organic Cotton bubuleh Hoodie

$65.00
Heather Gray
Three shirts layered on top of eachother on a white background. The shirts are teal, gray, black and say "bh" on the shirt.

The Handmade BH TEE collection

Simple. Soft. Stylish.

Shop BH Tees
A front shot of the generations long-sleeve shirt in light teal, which shows interwoven faces and a white collar, paying homage to Jewish, LGBTQ, and other heritage
A front shot of the generations long-sleeve shirt in candy red, which shows interwoven faces and a white collar.
A detail shot of the generations shirt white collar in light teal.
A front shot of the generations long-sleeve shirt in light teal, which shows interwoven faces and a white collar, paying homage to Jewish, LGBTQ, and other heritage
A front shot of the generations long-sleeve shirt in candy red, which shows interwoven faces and a white collar.
A detail shot of the generations shirt white collar in light teal.

Generations Long-Sleeve Tee

$69.00
Candy Red

WHAT OUR CUSTOMERS ARE SAYING

I fell in love with this brand the moment I heard about it. Each item that bubuleh makes is designed with a story behind it. I purchased the Generations tee. It had such a unique pattern with the eyes and swirls. The light pink is flattering and the fabric is soft. The xs small fit me great as a 5,1” petite girl. It has quickly become one of my favorite shirts to both lounge in and tuck into high waisted jeans for an edgy look.

- Madeline

A front view of the bubuleh daisy tee, with a retro photo of a dog and woman in the center, with a custom orange color print and asymmetrical right sleeve.
A rear view of the bubuleh daisy tee, with a retro photo of a dog and woman in the center, with a custom orange color print and asymmetrical right sleeve.
A detail shot of the retro print collar and asymmetrical rigth sleeve on the pink daisy tee, which is handmade in London.
A front view of the bubuleh daisy tee, with a retro photo of a dog and woman in the center, with a custom orange color print and asymmetrical right sleeve.
A rear view of the bubuleh daisy tee, with a retro photo of a dog and woman in the center, with a custom orange color print and asymmetrical right sleeve.
A detail shot of the retro print collar and asymmetrical rigth sleeve on the pink daisy tee, which is handmade in London.

Daisy Tee

$59.00

DRIVEN BY SUSTAINABILITY

This planet's great, so let's try to keep it, no?

Social responsibility is central to who we are as a Jewish and LGBTQ-owned clothing brand. That's why we produce our clothing by hand in London, using cutting-edge practices with guaranteed fair wages and safe working conditions. We plan to go even further as we continue to grow.

Learn more

As Featured In...

A photo showing 4 logos, including the Variety magzazine logo, red Queerty logo, LGBTQ Nation logo and Jewish Insider logo.