Share the #bubuLove This Holiday Season!

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Gender-NeutralEthically MadeBubbe-Approved

A smiling baby girl with strawberry blonde hair wearing the bubuleh onesie in blueberry.

Mini Organic Cotton Onesie

$18.00 $34.00

-47%

Mini Organic Cotton Kiss My Tuchus Sweatpants

$24.00 $38.00

-37%

An adorable baby wearing a bubuleh baby blue / blueberry crewneck in organic cotton.

Mini Organic Cotton bubuleh Crewneck

$24.00 $38.00

-37%

A baby looking straight at the camera, with her mom's arm helping her with a cartier ring on her finger.

A baby smiling an laughing next to their bubbe (grandma) with a dog next to her

Mini Wonder Thread Tee

$12.00 $24.00

-50%

A baby with a hoodie over their head and a teddy bear laughing.

A Mom holding her baby while wearing two cartier love bracelets and rins.

Mini Organic Cotton bubuleh Hoodie

Welcome to the bubuleh Mishpacha!

Often used by grandparents and older folks, bubuleh is a Yiddish term of endearment. It’s a word full of warmth, characterizing those nostalgic moments that have given our lives the most meaning and joy. It's a space between who we are, who came before us, and who we choose to be. It’s escape and belonging.

By pulling inspiration from older generations and the Jewish Diaspora, we create eco-friendly, genderless clothing that embodies this word and what it represents.

Driven by community

Proudly Jewish & LGBTQ-Owned

Learn more about us

A lavender bubuleh hoodie hanging on a circular valet stand with a floral couch in the background.

A styled pile of bubuleh sweatshirts in six colors on a grandma's vintage flower couch.

A blonde mail looks directly into the camera while wearing a lavender bubuleh hoodie.

A closeup of lavender french terry organic cotton with waves to show the feel of the fabric.

A detail closeup of the bubuleh handcrafted lavender heirloom hoodie showing expert stitching.

A green organic cotton bubuleh hoodie hanging on a circular valet stand with a floral couch in the background.

A blonde model wearing a green bubuleh hoodie while looking at a vintage Crosby Stills and Nash album.

A closeup of bubuleh evergreen french terry organic cotton with waves to show the feel of the fabric.

A detail closeup of the bubuleh handcrafted evergreen heirloom hoodie showing expert stitching.

Comedian Jared Goldstein smiling and wearing a green bubuleh hoodie with a matching plaid skirt.

A heather gray french terry organic cotton bubuleh hoodie hanging on a circular valet stand with a floral couch in the background.

A blonde bubuleh model poses in a bubuleh hoodie while looking at a retro Stevie Nicks album and journaling.

A closeup of bubuleh heather gray french terry organic cotton with waves to show the feel of the fabric.

A detail closeup of the bubuleh handcrafted heather gray heirloom hoodie showing expert stitching.

A mom and her two daughers wearing a bubuleh hoodie and Boston baseball hats.

A navy blue french terry organic cotton bubuleh hoodie hanging on a circular valet stand with a floral couch in the background.

A bubuleh model smiles with her hands hugging her albums while looking of camera in a Grandma's floral living room.

A closeup shot of the fabric for the organic cotton navy blue hoodie with the word bubuleh embroidered.

A cinnamon colored french terry organic cotton bubuleh hoodie hanging on a circular valet stand with a floral couch in the background.

A bubuleh model looks directly into the camera while wearing a cinnamon colored organic cotton french terry hoodie inspired by the grandma's living room that the photo is taken in.

A closeup of bubuleh cinnamon french terry organic cotton with waves to show the feel of the fabric.

A detail closeup of the bubuleh handcrafted cinnamon heirloom hoodie showing expert stitching.

A closeup shot of the cinamon colored bubuleh hoodie that was newly released for fall.

A red french terry organic cotton bubuleh hoodie hanging on a circular valet stand with a floral couch in the background.

A beautiful woman pulls up the hood on her red bubuleh hoodie and smiles off camera at a Grandma who was present during the photoshoot.

A closeup of bubuleh red french terry organic cotton with waves to show the feel of the fabric.

A detail closeup of the bubuleh handcrafted rosewood red heirloom hoodie showing expert stitching.

Handcrafted Heirloom Hoodie

$48.00 $78.00

Color

Size

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“I love everything about the clothes I have from bubuleh - the high quality, the yiddish that reminds me of my dad, the friendly conversations they invite. And everyone to whom I’ve given t-shirts as gifts has loved them!”

“My favorite part is how good I feel wearing something I know was produced ethically & proudly supports people I care about..."

“Customer service is just beyond sublime. They really go out of their way to make something great. Can’t wait to shop more!”

“bubuleh is the real thing.”

“I'm in love with my hoodie and with bubuleh. Super soft, high-quality fabric and incredible customer service. You all rock! <3"

As Seen In...

Variety, Hey Alma, Queerty, The Washington Post, Kveller, and More..

Always Sweatshop-Free, Cruelty-Free, Eco-Friendly, & More

Embrace Slow Fashion

Shipping

Free and fast shipping for orders over $125

Gifts

Beautifully handcrafted packaging for the perfect gift

Returns & Exchanges

Free returns and exchanges for all full-priced pieces

Made with love and just a little anxiety

Share the #bubuLove This Holiday Season!

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