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Roughly translated from Yiddish, bubuleh is a term of endearment meaning sweetheart. It's a word full of warmth - characterizing those nostalgic moments that have given our lives the most meaning and joy - and so much more.
We use this sentiment as inspiration to create plotz-worthy fashion for those that are unapologetically proud of who they are and where they come from.
All products are unisex, and there is much more coming soon!
The Handmade BH TEE collection
Simple. Soft. Stylish.
WHAT OUR CUSTOMERS ARE SAYING
I fell in love with this brand the moment I heard about it. Each item that bubuleh makes is designed with a story behind it. I purchased the Generations tee. It had such a unique pattern with the eyes and swirls. The light pink is flattering and the fabric is soft. The xs small fit me great as a 5,1” petite girl. It has quickly become one of my favorite shirts to both lounge in and tuck into high waisted jeans for an edgy look.
DRIVEN BY SUSTAINABILITY
This planet's great, so let's try to keep it, no?
Social responsibility is central to who we are as a Jewish and LGBTQ-owned clothing brand. That's why we produce our clothing by hand in London, using cutting-edge practices with guaranteed fair wages and safe working conditions. We plan to go even further as we continue to grow.