Our Spiel

Founded in December 2020 by Jordan Star - originally in celebration of his grandparents - bubuleh is a sustainable, genderless clothing brand that lives at the intersection of community and individuality.

We celebrate collective values, ancestries, and cultures, while equally celebrating our unique, individual selves. In that sense, bubuleh is about belonging and escape at the same time.

Roughly translated from Yiddish, bubuleh means sweetheart. It’s a term of endearment most often used by older generations for their children and grandchildren.

But it’s also much more than a word.

bubuleh is a feeling.
It’s a memory.
It’s a call to action.

It captures the nostalgic moments that give life its deepest meaning - the comfort of who we come from, the strength of who we are, and the freedom of who we’re becoming. It’s the space between generations. Between past and future. Between ourselves and others.

At its core, bubuleh is a reminder of resilience: that we come from survivors, that joy can exist alongside grief, and that family, connection, and meaning can be reclaimed and reimagined again and again. 

We draw inspiration from older generations and the Jewish Diaspora to create clothing that physically embodies this word - or at least our interpretation of it.

While we remain rooted in our origins as a Jewish and LGBTQ-owned brand, we believe the sentiment behind bubuleh is universal. That’s why our clothing is intentionally designed to be worn, felt, and loved by people of all backgrounds.

Though originally run as a full-time brand, we now come out with collections only occasionally, so be sure to subscribe to our email list to make sure you don’t miss out on any future drops!