If you've been paying attention, you know that Antisemitism in the US and around the world isn't anything new, and that despite its already high prevalence, this hateful ideology targeting Jews continues to rise.
That rise has only become more evident in recent weeks with the nazi-reminiscent speech spewed by former billionaire Kanye West to his platform (which is almost twice the size of the world's Jewish population) and on major outlets around the world; leading to Antisemitic demonstrations like in Los Angeles.
For many of us in the Jewish community, this is terrifying. It's not surprising, but it's terrifying. This moment in history seems to echo many similar turning points over thousands of years.
It's easy to feel helpless. But we're not. You're not.
And now you're able to help end this hate just by shopping bubuleh, due to the amazing generosity, bravery and wisdom of one of bubuleh's biggest supporters, Donna Star (who may or may not be my Mom...).
Feeling like she needed to do something in response to recent events, she's decided to match 18% of bubuleh's sales through the end of the year, in support of the Anti-Defamation League (ADL).
Please see our Instagram post below to hear from her directly about this vivid pledge.
Now, with each purchase through the end of the year, not only can you feel good knowing that you're supporting a Jewish-owned and inspired business in a time when that it is more important than ever, but that your purchase also helps support the ADL's fight against hate.
The ADL's mission, according to their website: