Community

Changing one's name to sound Jewish due to a misinformed belief about the correlation between Jews and success, when millions of Jews have had to do the opposite just to survive, is appropriation at best and Antisemitism at worst. 

Just because we’ve experienced something a thousand times before does not mean that we will experience it the same way again. It does not mean that we will feel the same way, again.

As a Jewish-inspired brand (not a brand only for Jews), we want to make our community feel seen in positive ways. We want our community to know that our histories and contributions are seen and valued, and we want to show what it looks like to respectfully (and stylishly) demand the space and visibility that we believe in for others.